The e-commerce boom in Czechs stands a chance for Polish firms - Ebury

Only 5% of Polish companies that sell goods online ship them abroad. However, as e-commerce gains popularity, Poland has a chance to expand sales to Czechs, one of the fastest-growing e-commerce markets in Europe, and benefit from the exchange rate of the Polish zloty against the Czech crown, says financial service company Ebury.

Czech online stores generate 13.5% of total retail sales, according to ceska-ecommerce.cz, which aggregates data on online trade. By the end of the year, their turnover is expected at CZK 222.8 billion (about EUR 9 billion).

Since 2018, the Polish Investment and Trade Agency in Prague has served over 1,200 Polish entities, mainly from the sector of small and medium-sized enterprises that want to develop export activities in the Czechs. Selling online is a chance to cut costs, but it requires organization of logistics and adjusting to local customers by establishing a website and customer service in Czech, Ebury said.