The East is key to Billbird's long-term expansion plans

"We have already found a banking and a technological partner in Rumania. In Russia we are in talks with potential contractors," the company's president Rafał Styczeń explained. The eastern market is seen as one of huge potential as, according to Styczeń, over 90% of payments in Russia are made in cash. Furthermore, not only is it a much larger market, but there is also no significant competition. Eastward expansion, however, will only be possible within two to three years, thus the company plans to concentrate on the domestic market for the time being, investing some zł.9 million into it this year alone, with much of the required funds coming from a capital injection scheduled for May. (Puls Biznesu, p. 11) A.K.