The problems of promoting Poland
The Polish Chamber of Commerce (PCC) has a new director of public relations, and she will have her work cut out in trying to get brand Poland onto the political agenda. However, Monika Krajewska insists she is up to the challenge and she is part of a team spearheading a move to have the matter addressed in the National Development Plan - the blueprint for Poland's development.
"We are one of the organizations involved in promoting Poland abroad, promoting the country's image abroad though such things as the Expo '05 exhibition in Japan at the moment," Krajewska explained. "The Expo can help promote Poland economically but what we are lacking is an impact in terms of Poland's image. We want to address this gap by placing the 'brand Poland' project in the National Development Plan."
This image question is just one of the many roles she has taken on. The PCC celebrated its 15th anniversary this year and is widely regarded as one of the most weighty voices on business issues.However, one of Krajewska's key challenges is to increase the PCC's influence and voice among decision makers. "We are not an organization that represents entrepreneurs but the self-governing chambers of commerce around Poland."
At the moment the PCC promotes its members interests by issuing statements and contacting government advisors. In the future Krajewska hopes to make more use of the consultants that the PCC has at its disposal.
"We are one of the organizations involved in promoting Poland abroad, promoting the country's image abroad though such things as the Expo '05 exhibition in Japan at the moment," Krajewska explained. "The Expo can help promote Poland economically but what we are lacking is an impact in terms of Poland's image. We want to address this gap by placing the 'brand Poland' project in the National Development Plan."
This image question is just one of the many roles she has taken on. The PCC celebrated its 15th anniversary this year and is widely regarded as one of the most weighty voices on business issues.However, one of Krajewska's key challenges is to increase the PCC's influence and voice among decision makers. "We are not an organization that represents entrepreneurs but the self-governing chambers of commerce around Poland."
At the moment the PCC promotes its members interests by issuing statements and contacting government advisors. In the future Krajewska hopes to make more use of the consultants that the PCC has at its disposal.
