Three-quarters of entrepreneurs say foreign markets more profitable

Foreign markets are much more profitable, even though they require a strong commitment. This is the opinion of 73 percent of entrepreneurs surveyed by the Kronenberg Foundation at Citi Handlowy.

“Polish entrepreneurs are not afraid to expand their activities, although the vast majority think that they have to meet higher customer expectations in foreign markets,” said Piotr Kosno, managing director of the strategic clients department at Citi Handlowy.

Greater profitability abroad is experienced primarily by production (73 percent) and trading (72 percent) companies rather than service firms. The main reasons for greater profitability are higher margins (48 percent) and greater demand (46 percent).

Polish companies are found most often in Germany (74 percent) and France (43 percent), followed by Italy, Czechia, and Britain. The sectors most appreciated by foreign customers are food (38 percent), construction (21 percent), and furniture (18 percent). Over half of Polish firms (55 percent) believe that Polish products are attractive due to their quality, while 40 percent point to competitive prices.