Tidio reveals ecommerce trust statistics

Customers can rarely predict with 100 percent certainty if your online store is trustworthy or not. In this day and age trust seals mean nothing and less than 2% of visitors pay attention to SSL security padlocks. So, what really matters if you cannot even trust a “trust” seal?

Tidio prepared over 30 examples of websites and carried out our own research to find out. It conducted a study on 1,198 users and discovered many surprising patterns.