Torfarm avoidance of owning pharmacies pays off

Kazimierz Herba, the president of Toruń-based drugs distributor Torfarm, claims that his company's strategy of not maintaining its own drugstore network is producing results, as by the end of May the firm had a market share of 8.8%. "We are not trying to compete with our clients and thus we win their trust. Thanks to this, we are growing faster than the market," said Herba. He added that Torfarm will easily be able to capture 9.5% of the market by the end of the year and still plans to increase this figure to 12% over the next three years. Torfarm will soon launch its energetic marketing program. The company might debut on the Warsaw Stock Exchange in July and collect several tens of million złoty from the floor, which would be designated for organic growth. (Parkiet, p. 7) M.M.