TP SA launches its new logo

Today the dominant fixed-line telephone operator TP SA changed its logo. From now on its acronym will be merged with the logo of its investor, France Telecom. "The date is not incidental. We entered Europe and by this connotation we intend to promise clients that we will offer European quality services," said Marek Józefiak, president of Telekomunikacja Polska SA. The creation of a new image is not linked to any special advertising campaign. "There is no separate budget for this purpose, as we do not intend to spend money in this way," added Józefiak. The new logo will appear on billboards as well as the company's official correspondence, and should replace the old one smoothly by the end of the year. The changes will not include TP SA's mobile branch Idea for now. (Puls Biznesu, p. 6) M.M.