Trade Partner to re-launch Augusto ice-creams for the summer season

Poznań-based Trade Partner (TP), which bought the rights to the logo and brand-name of the ice-cream maker Augusto, is intensively preparing for this year's summer season. It is renewing contracts with distributors in a bid to regain 6%-8% market share of the 11% previously held by Augusto, which is now bankrupt. TP is leasing facilities and equipment, previously owned by the ice-cream maker, from its receiver. TP President Jacek Fojucki is not hiding the fact that his company was also willing to buy out all of Au gusto's assets, but this would depend on the coming season. "I also have to reach agreements with the banks which were crediting Augusto," said Fojucki. In May, the company will launch an advertising campaign aimed at re-es tablishing the brand. (Rzeczpospolita, p. B5) M.M.