TV ad market grows in H1

The television advertising market in Poland grew by 5 percent year-on-year in the first half of 2014, according to estimates from Starlink quoted by the Polish Press Agency. The total value of the market reached PLN 1,908 million. According to Starlink, 11 sectors increased their advertising spending in the first half of 2014. This was also true for the biggest spender, the pharmaceutical industry. The advertising expenses of the entertainment sector also grew significantly. A rebound is also signaled by a growth in telecommunications and financial services advertising expenses, the company also said.