TV ad market rose by 3% in Q2
14:52
Poland's TV advertising market grew by 3 percent y/y in Q2 after 3.7 percent growth in Q1 and reached a total of PLN 1.98 bln in H1 2015, estimates from media agency Starcom Mediavest Group showed.
Revenues from commercials grew by 3.9 percent y/y in Q2, but the four leading broadcasters suffered a decline. "From April to June 2015 four stations - TVP1, TVP2, TVN and Polsat - lost a total of 2 percent of sales revenues (2.8 percent in full H1)."
The biggest ad expenditure came from pharma and food sectors, the researchers noted.
