TV ad market spending to grow by 4.5% in 2015
14:35
Poland's TV ad market spending grew by 4.2 percent to PLN 2.79 billion in the period January-September, media agency SMG estimates. The agency expects that it will grow by 4.5% in the whole of 2015.
"We estimate that growth of investments in TV advertising in 2015 will grow by 4.5% in the entire year," SMG head in Poland Piotr Pietka said as cited in a statement.
Next year, ad spending should increase in on-line formats: VOD services, as well as YouTube service and Facebook, SMG said.
