TV ad market up in Q1- Starlink

Poland's TV advertising market grew by 3.7 percent year-on-year in the first quarter of the year. The net value of the market stands at PLN 873 million, according to Starlink media house. The market was mainly buoyed by increased marketing expenditures in such sectors as pharmaceuticals (an increase of 7 percent) and food (an increase of 7.5 percent), Starlink estimated.

In Q1, Polish TV stations recorded a 4.4 percent increase in revenue from selling ads, earning PLN 33 million more than in Q1 2014, the media house also informed.