TV advertising spot prices - a gentleman's agreement?

After a several year TV advertising spot price battle, TVP, Polsat and TVN have come to an agreement which is designed to put a stop to huge discounting and unfair price reductions. "We are not talking about an official contract and common minimum prices, because such actions would break the antimonopoly law. This is a voluntary action undertaken by stations to stop the prices of advertising spots in TV from constantly falling," said Tomasz Posadzki, the deputy president of TVP, during a conference. TVP currently offers a 60% discount on advertising, while Polsat lowered its charges by 20%. TV advertising spots in Poland, as calculated in relation to GDP per citizen, are one of the cheapest in Europe, lower prices can only be found in Rumania and Croatia. (Puls Biznesu, pp. 1, 6) A.K.