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TV Puls changes tack after laying off nearly half its staff

TV Puls' previous plans were very ambitious as the channel hoped to become a leader on the market, and to this end has built a modern recording studio, trained employees in the US and guaranteed very competitive wages. It was decided later that the costs have to be cut and so the management laid off 118 of its 300 strong work force.

"We have decided to take a new, more effective strategy. The former was created for a station that has a 5 percent stake in the market," said TV Puls president, Dariusz Dąbski, who said that the station is still mainly competing with TV4, which has a 1.88 percent market share.

Sources: Puls Biznesu, Rzeczpospolita (A.K.)

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