TVN to launch two new theme channels within 90 days

Within the next three months the ITI Group is planning to launch two new channels - International TVN (ITVN) and a weather channel. The value of the investment has not been disclosed. ITVN is addressed at the Polonia co mmunity. "According to our information the demand for this kind of pro gramming is considerable. We intend to come up with a station which will be competitive with TV Polonia and Polsat," said TVN President Piotr Walter. Initially, ITVN will be accessible only in the USA, Germany and Australia. The weather channel will be developed thanks to the already established potential of TVN24. Revenues will be generated mainly from advertising. "The weather channels are very successful on other markets. We fear that it might be too early to introduce this here. It will require a different approach to planning and advertising spots, as weather channels are rather visited than watched," said Media Planning manager Tomasz Ramza. (Media i Marketing Polska, March 6-19, p. 20) A.Z.