TVN Warszawa on the air
The new station's flagship news program, "Stolica," will be aired three times per day. Preparations for the launch have lasted nearly one year.
TVN Warszawa will be available to viewers through multiple cable packages, such as Aster, UPC, Multimedia, Vectra, and the 'n' and Cyfra+ digital platforms, guaranteeing coverage to some 600,000 households. TVN, owner of the new station, hopes to reach an audience of 1.5 million viewers, though its management acknowledged that the channel may take two to three years to become profitable.
The main competition for the channel is TVP Info and its Warsaw's affiliate, TVP Warszawa. The latter's main news program, "Kurier Warszawski," recently celebrated 50 years on the air. However, Maciej Maciejowski, head of TVN Warszawa, pointed out that his competitor broadcasts only a few hours each day, while TVN Warszawa will be available around the clock.
Apart from news, the channel will also air cultural programs, traffic and weather information, and interviews with influential Warsaw residents.
The launching of the channel was previously postponed while the team of around 80 employees rehearsed and prepared for the new layout of news material. Piotr Walter, CEO of TVN Group, said the cost of launching the new TV station was in the range of "several million złoty."
