TVN's 2004 profit more than doubles to zł.190 million
In Q4 2004 alone, the company earned zł.90.8 million. The results were mainly influenced by the strong złoty from which the TV station earned zł.75 million. "Our net result is due to exchange rate differences and operational margins," said Piotr Walter, TVN president. The company's revenues rose too, however, not so significantly. They were zł.717.1 million, a rise of only 22% compared to 2003. Revenues for Q4 2004 only were zł.216.2 million. "The rise was mainly due to consolidating the results of the TVN 24 channel, the increase in sales of commercial time and a rise in spot prices," said Walter. In 2004, TVN's revenues from commercials rose at a faster pace than the market grew - 17% and 7%, respectively. TVN's management admitted it would not be easy to repeat such an outstanding result this year. Nevertheless they project a rise in revenues of 13% in 2005. (Puls Biznesu, p. 10) D.W.