TVN's winter offensive nets its first results

During the month TVN's audience was 16.9% of the viewing public as compared to 16.4% recorded by Polsat. The result is mostly due to new series and shows as well as the popularity of the station's news services. TVN does not plan any significant programme changes within the coming months. "We want to make use of the success of the existing programmes. We are preparing ourselves for the next big fight next autumn," declared the TVN president Piotr Walter. TVN hopes that the increased audience and large demand for TV advertisements will allow it to increase the prices of TV spots in 2006. "For the time being we are negotiating the rates. While publishing our Q3 results we stated that according to our forecasts the average growth of the prices of advertisements would amount to 18% in "the hottest" months of 2006. We will see if we will manage to achieve that," added Walter. The higher prices for TV ads will undoubtedly result in increased revenues for the company. (Puls Biznesu, pp. 1, 10) E.B