TVP appears cool on terrestrial digital TV initiatives

Yesterday, the management board of public television TVP was to decide whether it will join the venture, but its final decision was not known at press time. "We hope that TVP will take part in the meeting. This will influence the way the work on POT will continue. Strategies, technical and legal analyses are ready. We are ready to run pilot programs soon, but this depends on TVP," said Wiesław Walendziak, program coordinator. Thanks to close cooperation, the companies will be able to save on new technologies, as according to analysts the investments into the infrastructure and technology will absorb as much as EUR 100 million. According to media sector analysts half of the TV audience will be interested in the new technology, which is some 6-7 million households. (Puls Biznesu, p. 6) A.K.