TVP continues to hold its position in the advertising market

The result is lower than of the competition, as TVN posted a profit of zł.209 million, while Polsat estimated its profits at zł.220 million. Last year, TVPs revenues amounted to zł.1.63 billion which means there were zł.190 million higher than in 2004. The majority of the sum, as much as zł.1.13 billion, came from advertisements, while subscription fees amounted to zł.503.9 million, which is zł.40 million less than planned. Revenues from advertising and sponsorship increased by almost 12%. TVP's management board did not inform about projected revenues for 2006 and justified this move by the uncertainty related to limiting the amount of ads by the National Radio and Television Council (KRRiTV). (Puls Biznesu, pp. 1, 7) M.M.