TVP popular but not profitable enough

Indeed if it was not for the mandatory subscription, the media giant could find itself in serious financial trouble. The group also still employs almost 4,800 people despite its two most recent presidents announcing serious personnel reconstructions. In 2006 TVP earned zl.247,000 in revenue from advertising and sponsorship for each of its full time employees. Polsat and TVN on the other hand, earned zl.1.4 million and zl.866,000 respectively for each employee. Meanwhile the new president of TVP, Andrzej Urbanski, has announced plans to cooperate more closely with the Polish Radio and hopes that this synergy will yield results in the battle with international competitors currently entering the media market. (Puls Biznesu, pp. 1, 4) A.K.