Underdog Cyfrowy Polsat on the heels of Canal Plus

According to company officials, the real struggle for customers is taking off now. In the past, neither analysts nor the competition recognized Cyfrowy Polsat as a major player but at present the company has almost caught up with its greatest rival, Canal Plus, which is the result of a merger of Cyfra Plus and Wizja TV both established thanks to international capital. "We want our offer to be within reach of every single Pole," said Dominik Libicki, Cyfrowy Polsat CEO. "A good range of channels for a decent price is the key to our success." Both companies have stated their goals for 2006. Investments in additional services, increasing the range of channels and implementing cable TV to Internet services, for instance ADSL from Telekomunikacja Polska (TP.) (Puls Biznesu, p.13) K.J.