UOKiK fines Polsat PLN 10 mln for misleading SMS contest

The Office of Competition and Consumer Protection (UOKiK) has fined Telewizja Polsat and Teleaudio Dwa for misleading viewers during a New Year's Eve SMS contest in 2021. Contrary to organizers' claims, sending a single SMS did not enable participation in the prize game. The companies will pay nearly PLN 10 million for deceiving viewers.

The UOKiK found that the instructions provided were misleading, as sending a single SMS did not guarantee participation in the announced prizes but only initiated stages set by the organizer. The fine reflects the deceptive nature of the contest, affecting consumer trust in the process.

Source: 300gospodarka.pl