UOKiK slams Coca-Cola's summer advertising campaign as unfair

The Office for Competition and Consumer Protection (UOKiK) is investigating whether soft drinks producer Coca-Cola cheated on its customers during its summer promotion campaign. Customers felt disappointed as, encouraged by a major advertising campaign, they collected bottle caps to receive promised prizes which included, inflatables, beach towels and glasses. However, Coca Cola neglected to inform its customers that they ran out of certain prizes. Meanwhile, commercials advertising the possibility of winning and encouraging purchases continued unabated in the media. In order to learn about the regulations of the promotion customers had to call Coca-Cola's infoline and, "This was not sufficient enough," claimed UOKiK. (Gazeta Wyborcza, p. 29) A.Z.