Valkea to cooperate with Fashion House Outlet Centre

Valkea Media Group will prepare a campaign and visual identification of premium brands available in Fashion House Outlet Centre Piaseczno. The cooperation will include publicity activities and the organization of events for the next 12 months. Valkea was selected in an auction process. The main tasks of the media group will be to prepare visual identification of premium brands, including an implementation of a new structure of premium brands, and designing a new logo. The activities during the year-long campaign will be held through different channels, including: OOH, Social Media, Digital, and POS. Valkea will be also responsible for the organization of accompanying events. “Fashion House, as an outlet, offers 'after season' fashion collections. This aspect influences the choice of communication with a client. We’ll show our clients the exclusivity of a great world of fashion by inviting them backstage at fashion shows. We started the first seasonal campaign entitled 'Behind the scenes of fashion shows,' where a photo session and a backstage video of its production were prepared (http://bit.ly/1TuxVtl ).The whole project shows the concept of fashion as very attractive and cost-effective but that is no longer present at a catwalk” – said Jerzy Kamecki, New Business Manager at Valkea Media. Premium brands will include 26 stores in Fashion House Outlet Centre Piaseczno. These are well known, highly positioned brands that cater to more demanding customers. Valkea Media Group is the publisher of WBJ Observer.