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Value of over-the-counter drug/supplement product market exceeded PLN 21 bln in ‘24

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Value of over-the-counter drug/supplement product market exceeded PLN 21 bln in ‘24
Source: Pexels

The Polish over-the-counter (OTC) and dietary supplement market surpassed PLN 21 billion in 2024, according to PMR Market Experts. The sector is shaped by the rise of e-commerce, with consumers favoring convenience, variety, and online price comparisons.

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