Vattenfall continues to rename and rebrand its Polish entities

EW will be named Vattenfall Heat Poland and GZE will carry the name of Vattenfall Distribution. In contrast to France Telecom, which charges TP and Centertel for using its international brand, Vattenfall will do it free of charge. Next year Vattenfall Poland will continue its marketing campaign, thanks to which the brand already became recognizable although retail customers will not have a chance to select a distributor on their own until July 1, 2007. "We believe in the liberalization of the Polish energy market. We are bound by EU directives. It is cheaper to build a brand name when the competition is asleep," said Piotr Kedzierski, Vattenfall Poland's communication director. He went on to say that another reason for the campaign is to make people realize that they have a choice to select a distributor and simultaneously put pressure on the government to do so as soon as possible. (Puls Biznesu, p. 3) A.K.