Virgin Mobile doing well in Poland

Virgin Mobile is the largest virtual operator in Poland that doesn’t have its own sales outlets in the country, according to an announcement made by the company on Friday. In 2016, its revenues doubled, to over PLN 80 million, said the company’s Polish CEO, Grażyna Piotrowska-Oliwa. At the end of last year, it had a customer base of 412,000 in Poland. “In 2016, in line with the adopted strategy of offering simple [coverage and ICT services], Virgin Mobile continued [its] growth and achieved the expected results. In 2014, we had PLN 8 million in revenue, in 2015, PLN 40 million. In 2016, the bar was raised even higher. In spite of the changes taking place in the telecommunications market and the challenges arising from the guidelines of the legislator, successfully completed this goal. Before us [are] ambitious plans and goals on the way to a million customers by the end of 2018 years,” said Piotrowska-Oliwa in the press release. Piotrowska-Oliwa’s reference to “simple services” apparently referred to the fact that customers of Virgin Mobile, in addition to on-line registration, can register their mobile cards in person at 20,000 partnership outlets.