Vodka producers seek change in alcohol advertising laws

Vodka producers do not intend to stand by and watch as breweries expand. "Vodka is no worse than beer," they stressed, at the same time attempting to liberalize advertising of strong alcohol. Breweries are not fervent fans of the revised law on education concerning sobriety and the prevention of alcoholism. The main bone of contention concerns the allocation of payments to the fund for the propagation of physical education. It thus transpires that breweries will find a partner in vodka producers, with whom they can form a united front against the new law. The producers of strong alcoholic products, on the other hand, are unhappy with the Sejm amendment, since it allows the advertisement of beer but places restrictions on the market of stronger alcohol. "We do not plan to intice society to drink, I believe we have the same rights as beer makers," said Yves Flaissier, President of Wyborowa. (Puls Biznesu, p. 7) A.C.