Volkswagen hungry for growth

"Volkswagen has no other choice. Prices of these cars are inadequate for the financial capabilities of Poles. This forces potential Volkswagen buyers to increasingly often choose Skoda. It is produced by the same company, but it is much cheaper," said Roman Kantorski, president of the Polish Automotive Chamber (PIM). The company is still waiting for the results of its actions, but these should improve thanks to a good product offer, corresponding level of prices and a well prepared dealer network. "In a few years we want to control on average 8% of the European market," said Johannes J. Van der Valk, president of Kulczyk Tradex. According to the representatives of the company, it managed to save its network of dealers, consisting of 56 outlets at present. One of the main tasks of Kulczyk Tradex is to split its sales from the sales of Audi, as the Volkswagen brand is lowering the prestige of Audi. (Puls Biznesu, pp. 1, 10, 11) M.M.