Volvo announces new strategy to increase car sales

"Between the years of 2006-2011 we want to increase the annual sales in Poland by around 50% - to reach 3,500-4,000 cars," said Volvo Auto Polska president, Paweł Kacprzyk. The target for this year, however, remains more humble and amounts to 2,500 new vehicles sold, which is almost 100 units more than in the previous year. The increase in market share is to be mainly achieved by launching a number of new models, one this summer, and another two in 2007. The development strategy also envisages the growth of the distributor network, which has currently 17 outlets. "Within four to five years we want to acquire 5-7 distributors. The costs of investments in new showrooms and service stations will amount to zł.25-28 million," added Kacprzyk. (Puls Biznesu, pp. 1, 10) A.K.