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Wilbo to open the first of its chain of fish restaurants in Gdańsk

This will be the beginning of creating a nationwide chain of restaurants, which will ultimately have 40-50 outlets. "The first bar will be opened in Gdańsk," said Wilbo's director Marzena Chrostowska. More details will be revealed during a press conference scheduled for Wednesday. The restaurants will constitute another distribution channel for the company's products, and by having full control over sales, the firm intends to heavily promote seafood. The estimated cost of the project is zł. 10-15 million, which could be partially financed through franchising. At the same time the issue of taking over fishing company Szkuner by Wilbo is delayed. This is a complicated process, as it envisages setting up a new company on the basis of assets of the bankrupt predecessor. (Puls Biznesu, p. 11) M.M.

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