Will the new Atlas cement factory mean a price war?

Atlas, the leading building supplies company, is moving ahead with plans to build its own cement factory. The company is likely to seek a bank loan or a strategic investor to raise the necessary zł. 500 million. "We are negotia ting with several American companies which seem to be more interested in su ch ideas than Polish investors," said Atlas group deputy president Roman Ro jek. The names of the potential investors have not been disclosed but, Rojek assures that they are leading American cement industry companies. The repre sentatives of other cement producers in Poland are quite skeptical about a viable future for the new plant as the 16 million ton annual market is pret ty much saturated, and say Atlas' new one million ton cement factory will h ave trouble establishing itself. (Puls Biznesu, p. 5) A.Z.