Wine consumption to grow by 7%

Poles have taken a liking to the 6,000 year old alcoholic beverage. Wine consumption (including more expensive bottles) is growing and will continue to do so at a rate of 7 percent per year, according to a KPMG report. Andrzej Bernatek, chief of a consumer goods consulting group at KPMG, said, "Wine consumption in Poland is still five times lower than it is in Germany or the UK." Which leaves a lot of room for growth. In 2013, Poles bought 142.5 million liters of wine, valued at PLN 2.6 billion. This is 56 percent more than in 2004. Fortified wines and vermouths are less popular, according to the report.