World Cup mania fuels crazy demand for new TV

They have been rushing to the shops to buy TV sets and DVD recorders, and these have notched up record sales figures fuel by special offers directed at such clients. Last weekend Euro RTV and Media Markt sold a several thousand TV sets. Euro RTV gave special discounts, ranging from 10% to 30%, while Media Markt promised to refund every TV set bought over the last weekend, should Poland get to the semi-final. Electro World is tempting clients with gadgets like DVD recorder, balls or T-shirts. The most popular among football fans are large diameter TV sets, including LCD models, as well as so called HD Ready or True HD, claiming to be adjusted to receiving HDTV. In many cases it is a marketing trap, as HDTV signal is hardly available in Poland. (Gazeta Wyborcza, p. 32) J.L.