World unsure what exactly Poland makes

"Lack of a brand with global recognition is the great weakness of Poland. Especially that other countries which joined the EU with us have it," said Miroslaw Boruc, president of Instytut Marki Polskiej. Hungary can boast of Tokaj and Pick Salami; the Czechs have Skoda and Bohemia china. A chance to conquer the world is growing for Polish vodka, which has been known in many countries for a long time. "There is increasing fashion for it, especially in the USA," said Waldemar Rudnik, president of the Domestic Council of Spirits Processing (KRPS). Polish clothing is conquering regional markets, and Polish brands are especially popular on the Eastern markets. (Rzeczpospolita, pp.A1, B1) M.M.