WP dreams about displacing Onet as No.1 portal

Outstripping the current leader Onet will be difficult, but WP has Polish Telecommunications (TP) on its side. TP paid almost zł.200 million to buy WP. With respect to revenues, WP is way behind behind Onet. According to unofficial estimates Onet had 2006 revenues of zł.100 million, while WP just zł.40 million. According to company president Jacek Murawski, the revenues will increase by 25% in 2007. Onet is not feeling threatened by WP yet. However, WP has some distinct key cards it can play. TP has two million internet users and 12 million telephone subscribers. If TP manages to encourage them to use WP, WP's profits could soar. TP is trying different ways to promote WP. At the end of 2006 it awarded its Internet subscribers with gift vouchers which could be used to buy products on WP. Now, WP is preparing news and entertainment services for Orange subscribers. (Rzeczpospolita, January 27-28, p. B1) M.M.