WP looks to boost advertising sales in 2006 to help clear past losses

"We closed 2005 in the red, but the net loss was 50% lower than in 2004," said Dominika Herburt-Heybowicz, member of WP's management board. Since the company closed 2004 with a net loss of zł.14 million one can assume that the 2005 loss amounted to zł.7 million. The company's revenues in 2005 shot up 60% from the zł.29.3 million figure for 2004. "The revenues growth dynamics was higher than we projected. It was thanks to the expansion of the advertising market, but mostly to our sales team," believes Herbut-Heybowicz. WP's aim for 2006 is to increase the number of visitors to its portal, which would, in turn increase the company's income from advertising. The enterprise estimates that at the end of 2005 it had a 22% share of the on-line advertising market. (Puls Biznesu, p. 5) A.F.