Wprost sales skyrocket
07:40
Sales of Wprost magazine are skyrocketing and making up for a loss in advertising revenue. The weekly is directly responsible for leaking controversial tapes of government officials conversations that have shook public opinion in the past week and a half.
The news outlet is under investigation and its future is under question, including possible bankruptcy, according to an ISBnews interview with Michał Lisiecki, the CEO of Point Group which is the owner of Wprost.
Advertisers, especially companies with Treasury shareholding, like PKN Orlen, are bound to avoid the publication. PKN Orlen was one of Wprost’s main partners, but the tapes revealed included a private conversation of the PKN Orlen CEO, Jacek Krawiec.
Nonetheless, thanks to an increase in sales the losses incurred due to lower advertising revenue have been offset. Point group is bracing for a possible fall in sales of Wprost. The Media company also owns Do Rzeczy magazine.