Xelion aims to acquire 75,000 clients by 2009
"We believe that there are roughly 500,000 people in Poland who either own or can collect assets worth zł.50,000-80,000 and outsource their management to a financial institution. We intend to control 10-15% of this group over the next four years," said Paweł Marszałł, Xelion marketing director. In 2004 the firm did not manage to acquire 10,000 new clients, or to double the number of financial advisors as was its original goal. "We focused on improving the quality of services, training of advisors and winning new clients. We estimate that each of the advisors should be able to acquire clients with total assets of zł.5 million. This will be the break-even point," explained Marszałł. (Puls Biznesu, pp. 1, 11) M.M.