Xerox aims to build on successful 2004 with expanded product line

The company's management says such good results were due to active cooperation with its trading partners whose number rose from 160 to 520 in 2004. Revenues from equipment sales amounted to zł.26.7 million, a 61% increase compared to 2003. Xerox Polska wants to further strengthen its position on the market by introducing new lines of products. These will be LCD monitors, aimed mostly at corporate clients, and desktop scanners for smaller companies and individual clients, which will enter the market in mid-March. "We are not going to compete with the market leaders when it comes to quantities of sold products. We rather concentrate on people who know our products because they use them at work and who would like to continue using them when they come back home," said Piotr Myśliwiec, Xerox Polska marketing manager. (Puls Biznesu, "Biznes i technologia" supplement, p. II) D.W.