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Zabaione announces plans to double network in 2007

The Kalisz-based clothes distributor which since the end of 2004 has been responsible for the distribution of the German clothes brand Zabaione, has ambitious plans for a development of its network of stores across the whole country. It currently has 41 outlets, half of which are run on a franchise basis. Company representatives announced plans to open yet another 15 this year. "We plan to double our network next year," revealed Dominik Głowacki of Zabaione. The company's product range is targeted at the same group as Reserved, which is owned by the listed LPP. However, Reserved controls a network of 90 stores and hopes to open another 10 in the near future. With a strong market presence and brand awareness, Reserved is not afraid of the new competitor, claiming that the clothing sector is so strongly divided that any company can find its own niche to fill. Zabaione was established in 1985 in Germany and currently controls around 600 stores across most Western European countries. (Puls Biznesu, p. 8) A.K.

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