Business Paid
Zalando bans serial returners
03:06
Zalando has begun blocking customers who frequently return purchases, enforcing a new policy introduced in March. So far, 10,500 accounts have been suspended, with affected users barred from shopping for 12 months.
One German customer, a longtime Zalando shopper with "superstar" loyalty status, shared her experience on LinkedIn.
This article is for subscribers
Warsaw Business Journal subscribers get the full archive (12,248 articles going back to 1995) and the print edition.
SubscribeOr try Poland A.M. free for 7 days, the daily briefing, or see all plans and prices.
