Zł.10 million cash injection for TV4 aimed at doubling market share

"It will be twice as much as a year earlier," said Mariusz Walkiewicz, deputy president of Polskie Media, owner of TV4. The investments are to be financed from current operations and free funds, which were obtained from increasing share capital by zł.25 million in 2003. "The market situation is changing and we know that we have to do something. Lack of development means a regress," said Walkiewicz. The broadcaster intends to control 4.5% of the market, which is an ambitious goal, as in Q1 2005 it had 2.47%. The first effects of the planned changes should become visible in Q3. (Puls Biznesu, pp. 1, 8) M.M.