38% of Poles willing to pay more for goods made by family businesses

Over a third of Poles (37.4 percent) are willing to pay extra for a product manufactured by a family-owned business, according to a study carried out by Family Business Foundation (FFR). Additionally, 30 percent of them would be willing to pay more than 10 percent extra to buy a comparable product from a family-owned firm. Also, 48 percent of those polled said they would shop more in a store which is run as a family business. In the under 24 group, as many as 55 percent stated the same.