48% of Poles use subscription payments - Straal

Less than a half (48 percent) of internet shoppers in Poland use subscription payments, compared to 85 percent in the EU-15 countries, according to a study carried out by global payment solutions provider Straal. Poles usually use subscription payments to pay for their insurance (44 percent), utility bills (43 percent), VoD (39 percent), gym membership (30 percent), transportation and software (25 percent each). The majority of them spends less than PLN 200 a month on subscriptions. The biggest group within those who pay over PLN 600 a month on subscriptions are VoD subscribers. In the coming years, “companies in the medical, insurance and electronic press sectors should see the highest increases in subscription sales,” the report stated. The most commonly used methods of payment for subscriptions are payment cards (27 percent), standing orders (26 percent) and e-wallets (22 percent).