57% of e-shoppers will buy more often online than in traditional stores
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As much as 48 percent of people buying things on-line will spend more this year on internet shopping and 57 percent of them will choose internet stores more often than brick-and-mortar ones (except when shopping for tickets and food), a survey by the Research Institute ARC Market and Opinion conducted for Poczta Polska, a state-owned postal operator.
Poles spend on average PLN 156 on shopping on-line a month and customers favor courier services the most, the survey also showed.