61% of respondents boycott products from Russia and companies operating there

Boycotting products from Russia and companies and retail chains that have decided to continue operating in the country was declared by 61 percent of respondents, according to the EY "Future Consumer Index" survey. At the same time, consumer firmness decreases with age. While 76 percent of those aged 55+ say they would give up or choose Russian or Belarusian-made goods less often, this percentage drops to 57 percent for the 18-24 age group.

"The results of EY's Future Consumer Index survey indicate that as many as 62 percent of consumers believe that companies should publicize their activities regarding support for Ukraine. The publicizing by more companies of their activities related to, among other things, supporting refugees has already permanently translated into the awareness of Poles. Almost half of the respondents (48 percent) know which organizations have engaged in such activities," the release reads.

At the same time, the aspect related to these positive activities has a slightly lower public resonance (6 percentage points difference) than the widely publicized boycott of more companies that have decided to continue their activities in Russia. This is because 54 percent of Poles have such knowledge. Awareness of this issue translates into accurate purchasing decisions. Sixty-one percent of respondents indicate that they buy less frequently or not from companies and retail chains that do business in Russia. This is an explicit confirmation that despite the passing of consecutive weeks of the war, domestic consumers maintain a high level of firmness.

(ISBnews)