Ad expenditures for first quarter reach an unexpected zl. 1.4 billion

"Nobody expected this [increase]," said Optimum Media media house president Jakub Bierzynski. "We expected the advertisement spending curve to start to drop." TV stations claim the highest ad expenditures with zl. 768.2 million, followed by magazines with zl. 194.5 million and newspapers with zl. 175.6 million. Research shows the increasing popularity of radio commercials, giving Radio Zet a 134% boost and RMF FM a 50%-plus hike. (Gazeta Wyborcza, page 31)