Ad market expected to grow

The advertising market is no longer in crisis and it will grow by an average 5 percent annually in 2014 and 2015, Paulina Sobieszek, partner at Mindshare Polska, told the Polish Press Agency in an interview. “Having summed up expenses made in January-August 2014, we expect an end to the crisis on the advertising market,” Sobieszek. She stressed, however, that this does not mean the market will grow at a double-digit rate. The market will continue to grow next year, despite the lack of such major events as the Olympic Games and the Football World Championship. “That is why the growth will be determined mostly by economic growth and related consumer sentiment and demand,” she added.